Nedap Soul – Jan Hendrik Croockewit

"A person’s soul is the person’s essence, a product’s soul is the product’s essence. The soul of a product goes far beyond specifications, a beautiful design and sophisticated marketing. It is the immortal part of a product which is in the mind and heart of all its users. This talk covers the soul of a product, collaborating in a creative process and healthcare" that's in sort where the presentation given by Jan Hendrik Croockewit (founded Nedap healthcare in 2000; founded Nedap Soul in 2011) will be about."

Nedap Soul
Nedap Soul is about making products and software with an identity. soul of a product goes far beyond a beautiful design and sophisticated marketing. One can not describe this essence with a bullet list of specifications. There are 'no words' to characterize the soul, but there is a story, an opinion and a feeling and it is sincere. 
The team has to breath that opinion, is passionate, gets furious about small dissatisfying details of the user experience and has something to be proud of.

The lecture will take about an hour. Afterwards will be a free lunch!